The Original Chiquita Banana Bread Recipe (1950)

9
1522

Banana bread, the ultimate comfort food. The history of banana bread is slightly murky. There are two popular opinions about this bread’s origins, one that suggests that the modern banana bread recipe was developed in corporate kitchens during the midcentury to promote flour and baking soda products. This theory is backed by the fact there was an influx of banana bread promotion in the 1950s in the form of advertisements. While the other theory is quite simply that banana bread is the ingenious creation of thrifty housewives who were making do with all they had.

According to Wikipedia, “Banana bread first became a standard feature of American cookbooks with the popularization of baking soda and baking powder in the 1930s. It appeared in Pillsbury’s 1933 Balanced Recipes cookbook, and later gained more acceptance with the release of the original Chiquita Banana’s Recipe Book in 1950.”

Chiquita Brand Bananas worked hard to cultivate a strong relationship with consumers early. Chiquita developed entertaining and effective methods of advertising and promotion. In fact, Chiquita was the first produce brand of any kind to advertise to consumers. In 1944 a lively, and perhaps the most successful jingle to date was produced to educate consumers on eating and storing bananas, along with the jingle the iconic “Miss Chiquita” character was introduced.

Later, Chiquita added recipe booklets to their advertisement and consumer education plan.  The release of the original Chiquita Banana’s Recipe Book in 1950, is credited with making banana bread mainstream, but it also offered some creative concoctions for those with an adventurous palate such as ham banana rolls, banana fritters, and banana scallops.

Chiquita Banana Book (1950)

5 from 6 votes
Print

The Original Chiquita Banana Bread Recipe (1950)

The Original Banana Bread recipe is still just as great today as it was in the 50's. 

Course Snack
Cuisine American
Keyword Retro Recipe
Prep Time 15 minutes
Cook Time 1 hour 10 minutes
Total Time 1 hour 25 minutes
Servings 12

Ingredients

  • 1/3 cup shortening
  • 2/3 cup sugar
  • 2 eggs slightly beaten
  • 1 -3/4 cups sifted all purpose flour
  • 2 -3/4 teaspoons double-acting baking powder
  • 1/2 teaspoon salt
  • 1 cup mashed ripe CHIQUITA banana 2 to 3 bananas

Instructions

  1. Beat shortening until creamy and glossy, or 2 minutes at medium speed on electric mixer. Gradually add sugar, beating until light and fluffy after each addition. Add eggs and beat until thick and pale lemon in color. Sift dry ingredients; add alternately with bananas; blend thoroughly after each addition.
  2. Grease bottom only of a 4-1/2 x 8-1/2 x 3-inch loaf pan. Turn batter into pan. Bake in 350°F oven for 60 to 70 minutes or until cake tester inserted in center comes out clean and dry.
  3. Let bread partially cool in pan (20 to 30 minutes) before turning onto rack. Makes 1 full loaf.

Depending on how many over-ripe bananas you have this bread can handle up to 1 & 1/2 cups of mashed bananas, in fact, I prefer it with the larger amount of bananas. If you use really ripe bananas your bread will have plenty of banana flavor, but a little vanilla never hurt anything, You can add 1 teaspoon of vanilla extract which perfectly complements all the banana flavors.  Chopped walnuts, or chocolate chips, also make a great addition.

The original is still the best! Easy Chiquita Quick Bread Recipe from the 1950's
Previous articleRetro Lime Pineapple Gelatin (1955)
Next articleVintage Dish Soap Apron Pattern
I am a modern gal, inspired by the past to create a home that is a retreat from the hustle and bustle of everyday life. I believe that we can fill every aspect of our homes, and ourselves with creativity, comfort, and calm. Join me as I rediscover the lost art of homemaking.

9 COMMENTS

  1. I have been making this recipe for 50+ years. The riper the bananas the better. I use black bananas, add extra 1/4 to 1/2 cups. it takes longer to bake but thr flavour is amazing.

  2. I just love old fashioned recipes they are the best and being from the 50’s I am sure this is the best banana bread recipe ever good old Chiquita never lets us down!

  3. Frankly I think banana bread was invented to use up all those bananas that are overripe. What a delicious way to consume them because the rest of the family would refuse to eat them soft. Now Chiquita came up with a method to use them and to keep the consumer buying more. Yay Chiquita!!

  4. There’s absolutely nothing like the smell and taste of bread fresh out of the oven! I’ve never made banana bread before, but I love how simple and classic this recipe is.

  5. The simple things are the best things. What a lovely recipe and looks so moist and delicious. I love how easy this recipe is and you know that it is going to be amazing!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.